SIVO Insights Forum: Eliana Wahnon
Context. Clarity. Conviction. Consider these your driving factors for presenting Insights that shape strategic business decisions. Eliana Wahnon (General Mills, VP of Consumer & Market Insights) recently joined The SIVO Insights Forum to share her expertise.
SIVO Insights Forum: Khary Campbell
Be consumer first. Don’t be consumer only. Powerful words by leading Insights executive, Khary Campbell, VP of Consumer Research & Insights at Comcast. During a recent SIVO Insights Forum, Khary shared the importance of considering the implications of all functions. After all, every function is working in orchestra of the business.
Beyond Data: A Case for Consumer Empathy
Market research is often designed to answer specific business questions, such as how a product compares to the competition or what new features consumers desire. While this information helps guide important business decisions, it does not really help brand teams to truly know their consumer target.
Mobile Missions: A Fresh Approach to Consumer Research
In the evolving landscape of market research, methods that leverage technology are continually being developed to gain deeper insights into consumer behavior. Mobile Missions are a straightforward approach that has proven successful for SIVO clients.
Best Practices for Developing Effective Brand Positioning
Brand positioning is a critical component of a successful marketing strategy. It defines how a brand is perceived in the minds of its consumer target, differentiating it from key competitors.
Making the Case for On Demand Talent is Easy as 1-2-3!
With employee staffing constraints and cutbacks sweeping through many companies, business teams are feeling the pressure. So how does the work get done?
The Power of Ethnographic Research
Did you know that 81% of consumers say they want brands to get to know them and 66% report that they would be willing to share their personal data to receive more personalized experiences?
A Case for Expert Qualitative Research Moderators
Have you had a conversation with your consumer? It is an enlightening and humbling experience to really get to know who they are, what they think, how they experience your product or service, and what they need from that experience.
5 Watchouts When Planning Global, Qualitative Research
by Cindy Blackstock Being part of a custom market research firm with global clients, we are often a go-to partner on international research—both qualitative and quantitative. And while all global market research has some challenges, global qualitative research has some unique ones. From years of designing consumer research approaches, we’ve identified a list of questions we […]
