Building Brand Experiences: Brand Naming Research for Healthcare
Challenge A global leader and Fortune 500 company faced a pivotal decision: naming a line of innovative products designed for high-risk patients and procedures. The
Challenge A global leader and Fortune 500 company faced a pivotal decision: naming a line of innovative products designed for high-risk patients and procedures. The
Challenge A leading medical device company partnered with a creative agency to develop a comprehensive campaign to promote their value-added services. These services, including education
Challenge A prominent national retailer specializing in clothing and home goods recently introduced Amazon Returns desks in its stores nationwide. While the decision was aimed
Challenge A global consumer electronics brand aimed to deepen its understanding of customers and prospects in two key international growth markets: France and Australia. With
Challenge A medical device company developed messaging to support a new urology product with the goal of increasing consistent and incremental sales. To ensure the
The Challenge Launching a new product within the consumer packaged food (CPG) industry requires a great product and the right positioning to resonate with the
Challenge A leading national handbag manufacturer partnered with SIVO to tackle a significant challenge: developing a robust marketing and communication strategy that could effectively engage
Challenge A leading kitchen appliance manufacturer faced a critical challenge: although they had a basic understanding of their current buyers, they recognized the need to
Challenge In the dynamic and ever-evolving fresh produce market, the ability to understand consumer preferences and attitudes is a key differentiator that can determine the
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