Explore How Empathy Can Fuel Your Strategy 

1. Ethnographic Interviews 

2. Shop-Alongs & Path to Purchase Observation 

3. Empathy Treks 

4. Digital Diaries 

5. Insight Activation Workshops 

Electronics Retailer | New Product Optimization 

Global Beverage Brand | Improved Brand Messaging 

Consumer Electronics Brand | A Global Brand Strategy  

Recreational Vehicle Company | Innovation and Renovation Opportunities 

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Beyond Traditional Segmentation: Using Demand Spaces To Find Growth Opportunities  

As customer needs evolve and competition intensifies, traditional segmentation frameworks often fall short. Many segmentation models are based on demographics and psychographics, and often define customers based on traits such as their age, gender, attitudes and values. They tell you who your consumer is – but not why they make the choices they do.