Discover the Consumer Insights You Need to Make Stronger Business Decisions
SIVO’s Quantitative Validation Solution offers you a measured assessment of the market and consumer attitudes, needs, and behaviors. Through this solution, SIVO provides objective recommendations based on statistically significant research findings that are representative of your target audience, so you can feel confident in making data-driven business decisions.
Discover the Consumer Insights You Need to Make Stronger Business Decisions
SIVO’s Quantitative Validation Solution offers you a measured assessment of the market and consumer attitudes, needs, and behaviors. SIVO provides objective recommendations based on statistically significant research findings that are representative of your target audience, so you can feel confident in making data-driven business decisions.
.
Do You Have The Insights Needed To Answer Key Business Questions?
SIVO Can Provide Insights to:
- Connect with your consumers and customers
- Help you differentiate from your competition
- Develop exceptional products and services
- Connect with your consumers and customers
- Help you differentiate from your competition
- Develop exceptional products and services
Objective Rigor with Quantitative Validation
Hover over boxes for more info
Click on boxes for more info:
Understand Business Context
Understand Your Business Context:
- Assess category and brand sales dynamics
- Map competitive landscape
- Track brand health & client satisfaction
- Segment customer base, create personas
Identify Opportunities
Identify Opportunities:
- Customer Jobs / Demand Space Mapping
- Customer Experience Journey Mapping
- Awareness, Attitude, and Usage studies
- Customer Value Equation (CVE) Development
- Category Vision Development
Innovate & Renovate
Innovate and Renovate:
- Concept / Claims Idea Screening
- Product In-Home Tests (IHUT)
- Simulated Shelf Packaging Tests
- Post-Launch Awareness Tracking
Build Brand Experience
Build Brand Experiences:
- Brand positioning development
- Creative strategy development w/ agencies
- Creative Campaign Copy Testing (A/B Testing)
- In-market Ad Campaign Tracking
Discover SIVO’s Quantitative Validation Toolkit
SIVO’s quantitative research toolkit is broad and deep, with a combination of traditional and progressive analytic tools, specifically designed to answer your business questions. Our quantitative research team are experts at survey design and programming, data processing, and data analytics to give you confidence in your research findings and recommendations.
Measure awareness, customer loyalty, brand preferences, purchasing behaviors, and other aspects of the brand experience.
Quantifiable data at regular intervals, allowing businesses to understand the customer experience, including satisfaction, loyalty, delights, and pain points relative to competition. A Net Promoter Score is a CSAT key measure, helping you gauge customer loyalty and advocacy.
Divide your customer market into tiers, based on shared mindsets, behaviors, and demographics so you can target your marketing and innovation efforts for maximum connection and impact.
Gauge appeal, purchase interest and reaction to specific benefits and features of new product, packaging or service ideas and prototypes during the innovation development process.
Understand how your target audience feels about your brand by measuring brand appeal, perceptions, and sentiment relative to competing brands.
To collect complex data sets via Conjoint models and Maximum Difference Scaling (MaxDiff), we create an engaging way to gather consumers’ preferences, values, and purchase motivations.
SIVO frequently combines our quantitative and qualitative toolkits to give you a comprehensive learning plan that produces robust and informative insights that deliver on your business objectives.
3 Reasons to Choose SIVO for Quantitative Research
1. Custom-designed online surveys:
SIVO expertly designs online surveys to reflect your unique business objectives. Whether your objectives require simple multiple choice and attribute rating questions to more sophisticated Conjoint and MaxDiff exercises, SIVO designs surveys to keep respondents engaged, leveraging technology to get the answers you need.
2. Sample sourcing and field management:
SIVO sampling leverages many highly reliable and credible sample pools. If you have an audience to reach, SIVO will find them via:
- Proprietary customer email lists
- Tried and tested panel vendors
- Social media advertisements
3. Data quality controls:
Ensuring high data quality is critical for online quantitative research. Unlike Survey DIY platforms, SIVO ensures results are accurate and trustworthy by completing rigorous data quality checks such as, including a reCAPTCHA and red-herring questions, flagging duplicate IP addresses, reviewing time to complete and open-ended responses, and more.
You can feel confident that the insights you gain from SIVO’s quantitative research will be accurate, representative of your target audience, and will answer your specific business questions in a compelling way.
Inspiring Action with Compelling Storytelling and Dynamic Deliverables!
SIVO’s goal is to provide insights that inspire ideas and engagement within our clients’ organizations. That is why the delivery of key findings is so important to us. SIVO employs storytelling techniques, intuitive diagrams, quotes and video footage to bring the consumer to life for you and your key stakeholders. Choose from a combination of key deliverables:
Insight Reports and Presentations:
SIVO crafts infographics, topline summaries, and comprehensive reports to capture the story and key insights through intuitive diagrams, charts and tables. An overlay of consumer quotes punctuates the key findings and actionable recommendations. Combine these assets with a virtual or in-person presentation to engage stakeholders and drive momentum across your organization.
Online Data Visualization Portal:
Not only will you receive a banner data file, with significance testing but you will also receive a link to your specially designed web portal bringing your survey results to your fingertips. Your online portal will include charts and graphs, reporting your research results, in total.
Facilitated Activation Workshops:
SIVO’S expert facilitators will be your strategic partner, guiding your team through a comprehensive ½ day or full-day work session, taking the insights to the next level by activating against specific business needs. We will partner with you to map the activities and facilitate the session so you can actively participate along with your team.
Check out SIVO’s Qualitative Validation Case Studies:
Working with SIVO Is As Easy As 1, 2, 3!
Step 3.
We deliver actionable insights and opportunities that drive business growth!
Step 2.
We design a custom solution that meets your business needs
Step 1.
Contact us for a discovery meeting.
Working with SIVO is as easy as 1, 2 3!
Step 1.
Contact us for a discovery meeting.
Step 2.
We design a custom solution that meets your business needs
Step 3.
We deliver actionable insights and opportunities that drive business growth!
SIVO Quantitative Validation gives you measured, statistically rigorous numbers to back up your business knowledge and intuition, as you make decisions on behalf of the consumers you serve. It offers an objective point of view based on data points and patterns, and translated into implications and recommendations to consider, as you and your team make choices that drive business growth.
SIVO’s Quantitative Validation Team not only has the technical expertise needed to execute your research with precision but can also interpret and translate the data into an intuitive story that is clear and actionable.
Let SIVO be your quantitative research partner!
