SIVO Insights Forum: Bridging The Gap – Translating Insights Into Meaningful Business Results

SIVO is thrilled to present The SIVO Insights Forum, an on-demand panel discussion with esteemed Insights executives. You’re invited to tune in here! 

The lively conversation focuses on “Bridging The Gap: Translating Insights Into Meaningful Business Results” with industry leaders:

  • Eliana Wahnon | General Mills, VP of Consumer & Market Insights
  • Khary Campbell | Comcast, VP of Consumer Research & Insights
  • Elizabeth Oates | Book Author, Ulta Beauty Former VP of Consumer Insights 
  • Natasha Weith as Forum Host | SIVO Insights, VP of Research & Operations 

Learn from world-class Insights leaders as they discuss: 

  • The critical role Insights plays in shaping strategic business decisions
  • Strategies and tactics to ensure Insights are acted upon 
  • How to navigate leadership that is reluctant to follow Insights’ guidance 
  • How to build trust and credibility with senior leaders
  • The evolution of Insights roles in the future 
  • How to make a bigger impact within your organization 

Feel free to share with your team and reach out with any questions that spark as you watch! 

About SIVO: 
SIVO is a global insights and strategy firm specializing in understanding people and their needs and beliefs that drive behavior. We partner with world-class brands to answer key questions that fuel business growth and innovation.

Share:

Categories

More Posts

Beyond Traditional Segmentation: Using Demand Spaces To Find Growth Opportunities  

As customer needs evolve and competition intensifies, traditional segmentation frameworks often fall short. Many segmentation models are based on demographics and psychographics, and often define customers based on traits such as their age, gender, attitudes and values. They tell you who your consumer is – but not why they make the choices they do. 

Explore How Empathy Can Fuel Your Strategy 

Empathy is not just a soft skill. In a business context, empathy for your consumer is a strategic asset.  And when used intentionally, it becomes a competitive differentiator that can unlock sharper decisions, faster innovation, and stronger brand resonance.