SIVO Insights Forum: Elizabeth Oates

In the world of Insights, it’s vital to align your research projects with business priorities. The SIVO Insights Forum recently hosted author of the book, “More than Just Interesting: How to Build an Insights Function for Impact” and former Ulta Beauty VP of Consumer Insights, Elizabeth Oates, who shared these questions to consider. 

1 – How do my potential projects drive the priorities of the business?

2 – Which projects are going to drive future success for the business?

3 – Are there any projects that serve multiple business partners?

Tune into a lively on-demand conversation Bridging The Gap: Translating Insights Into Meaningful Business Results to hear from Elizabeth and other Insights experts including Eliana Wahnon (General Mills, VP of Consumer & Market Insights) and Khary Campbell (Comcast, VP of Consumer Research & Insights).

Learn from Insights leaders as they discuss: 

  • The critical role Insights plays in shaping strategic business decisions
  • Strategies and tactics to ensure Insights are acted upon 
  • How to navigate leadership that is reluctant to follow Insights’ guidance 
  • How to build trust and credibility with senior leaders
  • The evolution of Insights roles in the future 
  • How to make a bigger impact within your organization 

Thank you to Natasha Weith, VP of Research at SIVO Inc. for hosting The SIVO Insights Forum! 

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