For many manufacturers and retailers, the holiday season can be a “make or break” time period for generating sales and achieving revenue goals. For this reason, it is critical to understand your customer’s holiday shopping attitudes, behaviors and motivations. This is SIVO’s strength. Through approaches like in-store shop-alongs, mobile missions, online communities and in-depth focus groups, SIVO can dig deep into understanding the mindset and behaviors of your target customers, while immersed in the holiday season. Now is the time to act! Let SIVO help you understand your holiday shoppers so you can anticipate their needs and preferences to… Win the Season!
The Future of MRX: A Vision for 2029
In today’s blog, we take a break from our standard format and have a little fun imagining a utopian future for market research. Jump with us to 2029, will you? We think you’ll like it!