SIVO’s Modern Ways of Working Mini Chat Series with Helen Kurtz, Chief Marketing Officer
Through the SIVO, Inc. “Modern Ways of Working” Mini Chat series, we spoke with a strategic consumer insights leader, Helen Kurtz, Chief Marketing Officer. In this conversation with Marilyn Weiss, Helen discusses her experience with SIVO’s On Demand Talent solution.
Identifying Opportunities with Attitude & Usage Studies
In the always-evolving landscape of consumer behavior, understanding the perceptions around how people feel about your brand, the reasons why they choose it and the context for how they use it can unlock future growth opportunities.
Making the Case for On Demand Talent is Easy as 1-2-3!
With employee staffing constraints and cutbacks sweeping through many companies, business teams are feeling the pressure. So how does the work get done?
Win the Season with Holiday Shopping Insights!
Attitudes, behaviours, and motivations for this shopping season
Customer Experience (CX) in Context
Customer experience—say it and everyone’s ears perk up. CX is influencing and intersecting with consumer insights across most business sectors: CPG, Retail, Automotive, Financial and Healthcare, to name a few.
