The Future of MRX: A Vision for 2029
In today’s blog, we take a break from our standard format and have a little fun imagining a utopian future for market research. Jump with us to 2029, will you? We think you’ll like it!
SIVO Insights Forum: Eliana Wahnon
Context. Clarity. Conviction. Consider these your driving factors for presenting Insights that shape strategic business decisions. Eliana Wahnon (General Mills, VP of Consumer & Market Insights) recently joined The SIVO Insights Forum to share her expertise.
SIVO Insights Forum: Elizabeth Oates
In the world of Insights, it’s vital to align your research projects with business priorities. The SIVO Insights Forum recently hosted author of the book, “More than Just Interesting: How to Build an Insights Function for Impact” and former Ulta Beauty VP of Consumer Insights, Elizabeth Oates.
SIVO Insights Forum: Khary Campbell
Be consumer first. Don’t be consumer only. Powerful words by leading Insights executive, Khary Campbell, VP of Consumer Research & Insights at Comcast. During a recent SIVO Insights Forum, Khary shared the importance of considering the implications of all functions. After all, every function is working in orchestra of the business.
SIVO Insights Forum: Bridging The Gap – Translating Insights Into Meaningful Business Results
SIVO is thrilled to present The SIVO Insights Forum, an on-demand panel discussion with esteemed Insights executives. You’re invited to tune in here!
Storytelling with AI: Faster, Smarter & More Impactful Narratives
Market Researchers cannot just be number-crunching analysts; they must be storytelling experts. We all must master the art of translating raw data into compelling narratives that instill confidence in company leaders, inform decisions, drive strategies, and shape the future.
SIVO’s Modern Ways of Working Mini Chat Series with Helen Kurtz, Chief Marketing Officer
Through the SIVO, Inc. “Modern Ways of Working” Mini Chat series, we spoke with a strategic consumer insights leader, Helen Kurtz, Chief Marketing Officer. In this conversation with Marilyn Weiss, Helen discusses her experience with SIVO’s On Demand Talent solution.
Beyond Data: A Case for Consumer Empathy
Market research is often designed to answer specific business questions, such as how a product compares to the competition or what new features consumers desire. While this information helps guide important business decisions, it does not really help brand teams to truly know their consumer target.
The Next Evolution is Here: ChatGPT and AI in Market Research
AI isn’t just a new tool; it’s a game-changer. It’s capable of automating repetitive tasks, processing and analyzing vast amounts of data, at speeds previously unimaginable. It is an exciting time to once again, adopt new ways or working that will advance our mission to understand people and deliver insights that drive business growth.
Best Practices for Developing Effective Brand Positioning
Brand positioning is a critical component of a successful marketing strategy. It defines how a brand is perceived in the minds of its consumer target, differentiating it from key competitors.
