Making the Case for On Demand Talent is Easy as 1-2-3!
With employee staffing constraints and cutbacks sweeping through many companies, business teams are feeling the pressure. So how does the work get done?
Do You Know Your Consumer Target?
What is a Consumer Target? At the foundation of all great marketing initiatives is a complete and deep understanding of the consumer target. The consumer target is a specific and detailed description of the type of person who has needs or desires that you believe can be served or helped with your products or services.
How to Gather and Leverage Consumer Path-to-Purchase Research
In your brand’s early development stages, you likely gave much thought to the idea of a buyer persona. You researched who you expected to purchase your products, how they would interact with your brand, and which factors would influence them to choose your brand over a competitor’s. You painted a picture of what their needs […]
What is a Consumer Insight?
What is a consumer insight? How do you know when you have found one? What does it look like?
Introducing… Pear Commerce! SIVO’s Innovative New Partner
Bringing you innovative performance marketing and real-time digital shopper insights. SIVO strives to be on the forefront of new technology and innovations in the insights industry. That is how we discovered Pear Commerce, a brilliant technology company that is on-pace to be the largest provider of shoppable media by the end of 2022! In 2018, Pear […]
Five Keys for Turning Consumer Insights into Action
by Cindy Blackstock At SIVO, our team of insights experts have honed their skills over many years of market research and the lessons gained along the way now prove to be invaluable. We have learned that insights are just useless facts unless they can be applied to the business in a way that drives action […]
