SIVO Insights Forum: Khary Campbell

Be consumer first. Don’t be consumer only. Powerful words by leading Insights executive, Khary Campbell, VP of Consumer Research & Insights at Comcast. 

During a recent SIVO Insights Forum, Khary shared the importance of considering the implications of all functions. After all, every function is working in orchestra of the business.

Click here for a lively on-demand conversation Bridging The Gap: Translating Insights Into Meaningful Business Results to hear from Khary and other Insights experts including Eliana Whanon (General Mills, VP of Consumer & Market Insights) and Elizabeth Oates (Book Author, and former Ulta Beauty VP of Consumer Insights.) 

Learn from Insights leaders as they discuss: 

  • The critical role Insights plays in shaping strategic business decisions
  • Strategies and tactics to ensure Insights are acted upon 
  • How to navigate leadership that is reluctant to follow Insights’ guidance 
  • How to build trust and credibility with senior leaders
  • The evolution of Insights roles in the future 
  • How to make a bigger impact within your organization 

Thank you to Natasha Weith, VP of Research at SIVO Inc. for hosting The SIVO Insights Forum!

Share:

Categories

More Posts

Beyond Traditional Segmentation: Using Demand Spaces To Find Growth Opportunities  

As customer needs evolve and competition intensifies, traditional segmentation frameworks often fall short. Many segmentation models are based on demographics and psychographics, and often define customers based on traits such as their age, gender, attitudes and values. They tell you who your consumer is – but not why they make the choices they do. 

Explore How Empathy Can Fuel Your Strategy 

Empathy is not just a soft skill. In a business context, empathy for your consumer is a strategic asset.  And when used intentionally, it becomes a competitive differentiator that can unlock sharper decisions, faster innovation, and stronger brand resonance.