On-Demand Talent

Consumer Insights Generalist

The Consumer Insights Generalist has a broad and deep market research expertise to uncover consumer insights to help drive business growth.  This person will work closely with your stakeholders and internal team and can manage vendor partners to contribute thought leadership and gain alignment on learning objectives, then design and execute research projects, to deliver valuable consumer insights via visually interesting reporting and presentations.  This person can also help you socialize the learning throughout your organization to ensure the team internalizes and acts on the learning.

About This Role:

SIVO’s Consumer Insights Generalist has a broad and deep understanding of market research approaches, both quantitative and qualitative, to uncover consumer insights to advance your product renovation and innovation efforts, and marketing campaigns.

This person has broad experience working on both the supplier and client-side of the insights industry.  As a member of your Insights team, this person will quickly get up to speed on your business priorities, represent the voice of the consumer in cross-functional forums, and develop consumer learning plans that deliver on project objectives. 

Responsibilities of this consultant could include:

  • Collaborating with teams to define learning objectives
  • Managing the consumer learning process, from designing learning plans, coordinating research logistics, managing schedules and budgets, reporting and presenting to key decision makers
  • Working within your company network and vendor partners to creatively eliminate or avoid obstacles
  • Ensuring deliverables meet high quality standards with actionable recommendations
  • Contributing ideas via thought leadership and strategic thinking

Frequently Asked Questions

Why use SIVO On Demand Talent?
When you need insights and expertise for an open role, special project, workload surges, or to cover a leave of absence, SIVO On Demand Talent is here to quickly match our fractional talent with your needs.
How long does it take to start working with this fractional talent?
We are able to match our talent with your opportunity very quickly, typically identifying the talent within 3-5 business days. For more specific talent needs, it may take a little longer.
How much does it cost to hire this fractional insights talent?
The cost is based on the level of fractional talent needed and the duration of the contract.
How do I inquire about this talent or start the hiring process?
Reach out to contact@SIVOInsights.com if you are interested in identifying talent for your resource needs.
What industries does Consumer Insights Generalist talent have experience?
We have talent with experience across many industries: CPG, Financial, Healthcare, Travel, Entertainment, Technology, Retail, Fast Food, etc. We also believe that skills translate to new industries, so it isn’t always necessary to have worked in an industry to do quality insights work.
How many years of experience can I expect from this type of talent?
You can expect 15 years or more of experience as a Consumer or Customer Insights professional.
What if I need a person with a specific skill set?
This Consumer Insights Generalist comes with a broad toolkit and can manage a wide range of research methods and approaches but please let the SIVO team know of your specific needs and if this person can not fulfill on the need, we can supplement or replace this professional with incremental or different On Demand Talent professionals that can meet your special needs.
Is the Consumer Insights Generalist comfortable presenting to senior-level leaders at my company?
Yes, this person has had experience presenting to stakeholders at all levels of the organization. This can be done in 1-on-1 settings or large group meetings. This person is collaborative and can work with your team to ensure that the right level of information is shared throughout your organization.
Can the Consumer Insights Generalist design the research and execute it?
Yes, this person has experience with listening to the business teams’ objectives and needs and then designing the research or working with your preferred research vendors to design research that gets the answers that the team needs. Additionally, if a more DIY initiative is the right approach for the objectives and budget, this person can execute the research using your company’s research subscriptions and platforms to recruit consumers or write and program the survey, collect the data, analyze and report the findings.
What are the typical steps in a market research project?
While the specific steps in a market research project can vary depending on the knowledge that a team already has, the typical steps in the research process include:

  1. Identify and Define the Research Problem: Clearly define the research question or problem you want to investigated
  2. Review Existing Literature:  Understand what is already known about the topic within the company or in secondary resources.
  3. Define the Research Objective:  Formulate specific research objectives 
  4. Design the Research: Develop a research plan, including a detailed research design and data collection strategy.
  5. Collect Data: Execute the data collection plan by gathering information through surveys, experiments, interviews, observations, etc.
  6. Analyze Data:  Analyze the data and interpret the results in the context of your research objective.
  7. Report and Present Results:  Prepare a research report or paper that presents your findings in a clear and organized manner, with recommendations that inspire action.

Remember that these steps may not always follow a linear progression and the specific requirements and details of each step may vary depending on the research discipline and the nature of the study.

The SIVO Difference

WE ARE Strategy & Insights
Unlike generic recruiting agencies, who focus on a broad range of talent, we solely focus on placing the best consumer insights talent within your organization.

WE ARE Solution Architects
We solve your key business problems and objectives by finding you the right fractional insights professional with the specific skill set that fits your needs.

Why Hire SIVO

SIVO On Demand Talent places our network of insights professionals into client organizations for fill-in roles (covering a maternity or paternity leave or filling in while they are hiring for FT) or for special projects / initiatives that require resources beyond the client team’s capacity. 

How We Do It? We offer a personalized approach where we meet with the clients to scope out their needs – we listen and match our talent’s skills, expertise and preferences, passion areas, with the business need to create a win-win that will drive impactful results. SIVO vets for skills and expertise and we encourage our clients to interview 2-3 candidates for their role to ensure cultural fit.