On-Demand Talent

Qualitative Research Strategist/Expert Moderator

Qualitative Research Strategist is a professional who uses qualitative methods to collect, analyze, and interpret data to gain a deeper understanding of human behavior and experiences.

About This Role:

A skilled and experienced Qualitative Research Strategist can help companies to deeply understand their customer’s needs, perceptions, values, and behaviors. This type of researcher is skilled at conducting in-depth interviews and focus groups, and they are able to get to the “why” behind the “what” of consumer insights. They are also experienced in a variety of industries, which means they can bring a unique perspective to any project. With certifications from organizations such as RIVA, QRCA, and Insights Association, this research strategist has the research toolkit to illuminate the “why” behind consumers’ behaviors and opinions.

If you are looking for someone who can bring the voice of the consumer/customer to life with impact and clarity, then you need a Qualitative Research Strategist.

Frequently Asked Questions

Why use SIVO On Demand Talent?

When you need insights and expertise for an open role, special project, workload surges, or to cover a leave of absence, SIVO On Demand Talent is here to quickly match our fractional talent with your needs.

How long does it take to start working with this fractional talent?

We are able to match our talent with your opportunity very quickly, typically identifying the talent within 3-5 business days. For more specific talent needs, it may take a little longer.

How much does it cost to hire this fractional insights talent?

The cost is based on the level of fractional talent needed and the duration of the contract.

How do I inquire about this talent or start the hiring process?

Reach out to contact@SIVOInsights.com if you are interested in identifying talent for your resource needs.

What qualitative methods or approaches can I expect?

Our talent has experience with many qualitative methods, like Focus Groups, In-Depth Interviews, virtual research and in-person research, ethnographies, bulletin boards, mobile diaries, etc.

Does this talent handle the entire qualitative process?

Yes, if your needs require Screener development and Discussion Guide development in addition to conducting the qualitative research, our Strategist can handle the entire process. Our Strategist can also seek advice or work with you to temporarily bring additional specialist resources from SIVO to work on your project, if needed, to meet your business and project objectives.

Can this person work virtually or in context?

Yes, this professional is experienced in working with virtual platforms such as Zoom, MS Teams, Aha, and Qualboard. This person can also work with pre-recruited or intercepted shoppers in retail environments such as grocery stores, apparel, and beauty retailers.

Does this person have experience with Business-to-Business research?

Yes, this person has deep experience with interviewing and gaining insight utilizing business-to-business market research by gaining the trust and creating a comfortable environment with respondents such as corporate executives, healthcare professionals, educators, or financial services professionals in both in-person or virtual settings.

How does qualitative research differ from quantitative online survey research?

Qualitative research relies on open-ended, in-depth data collection techniques to explore and understand consumers’ behaviors, perceptions, needs, preferences, and challenges. The Qualitative Strategist uses projective and probing techniques to elicit rich and detailed information from respondents. Here are some key techniques commonly used in qualitative research:
Open-Ended Questions: Start with open-ended questions that encourage participants to provide detailed responses. These questions typically begin with phrases like “Can you describe…” or “Tell me about…” Comparative Questions: Ask participants to compare or contrast different aspects of their experiences or opinions. For example, “How does this compare to your previous experiences in a similar situation?” Timeline and Sequencing: Explore the chronological aspects of experiences by asking participants to recount events in a specific order. This can help create a detailed narrative.Sensory Exploration: Encourage participants to describe sensory aspects of their experiences, such as what they saw, heard, felt, or smelled during a particular event.Metaphorical or Analogical Questions: Ask participants to describe their experiences using metaphors or analogies. This can help participants express complex concepts more vividly.

Projective Techniques: Use projective techniques like storytelling, drawings, or role-playing to access participants’ subconscious thoughts and feelings.

How important is it for the Qualitative Research Strategist and expert Moderator to have industry or category knowledge?

Our Qualitative Research Strategists have worked across many industries and categories. It is not imperative to have conducted qualitative research in your industry and/or your category because expert moderation skills transcend industry and categories. It is more critical to know how and when to ask the right questions – open-ended, comparative questions, timeline or sequencing questions, sensory exploration, metaphorical or projective, to get the understanding and learning from your consumers, customers, employees, or whomever you are most interested in gaining knowledge from by listening and learning through qualitative research.

The SIVO Difference

WE ARE Strategy & Insights
Unlike generic recruiting agencies, who focus on a broad range of talent, we solely focus on placing the best consumer insights talent within your organization.

WE ARE Solution Architects
We solve your key business problems and objectives by finding you the right fractional insights professional with the specific skill set that fits your needs.

Why Hire SIVO

SIVO On Demand Talent places our network of insights professionals into client organizations for fill-in roles (covering a maternity or paternity leave or filling in while they are hiring for FT) or for special projects/initiatives that require resources beyond the client team’s capacity.

How We Do It? We offer a personalized approach where we meet with the clients to scope out their needs – we listen and match our talent’s skills, expertise, preferences, and passion areas with the business need to create a win-win that will drive impactful results. SIVO vets for skills and expertise, and we encourage our clients to interview 2-3 candidates for their role to ensure cultural fit.