Pre-Planning Season Pressure? Bring in Flexible Consumer Insight Experts To Support!
If you’re part of a consumer insights team, you already know what this time of year looks like. The upcoming start of annual planning season
Future Of Work – MRXPros Tuesday Talks with SIVO
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Why Now Is the Time to Refresh Your Consumer Insights
As 2026 planning season approaches, most leaders are focused on big decisions: where to invest, how to grow, and which bets to place. But the
Beyond Traditional Segmentation: Using Demand Spaces To Find Growth Opportunities
As customer needs evolve and competition intensifies, traditional segmentation frameworks often fall short. Many segmentation models are based on demographics and psychographics, and often define customers based on traits such as their age, gender, attitudes and values. They tell you who your consumer is – but not why they make the choices they do.
Explore How Empathy Can Fuel Your Strategy
Empathy is not just a soft skill. In a business context, empathy for your consumer is a strategic asset. And when used intentionally, it becomes a competitive differentiator that can unlock sharper decisions, faster innovation, and stronger brand resonance.
