
What Fractional Talent Has Taught Us About Building Smarter Research Teams
By Leslie Turner – VP, On Demand Talent Over the past few years, we’ve had the privilege of working with organizations navigating all kinds of
By Leslie Turner – VP, On Demand Talent Over the past few years, we’ve had the privilege of working with organizations navigating all kinds of
If you’re part of a consumer insights team, you already know what this time of year looks like. The upcoming start of annual planning season
As 2026 planning season approaches, most leaders are focused on big decisions: where to invest, how to grow, and which bets to place. But the
As customer needs evolve and competition intensifies, traditional segmentation frameworks often fall short. Many segmentation models are based on demographics and psychographics, and often define customers based on traits such as their age, gender, attitudes and values. They tell you who your consumer is – but not why they make the choices they do.