In the always-evolving landscape of consumer behavior, understanding the perceptions around how people feel about your brand, the reasons why they choose it and the context for how they use it can unlock future growth opportunities.
With employee staffing constraints and cutbacks sweeping through many companies, business teams are feeling the pressure. So how does the work get done?
Did you know that 81% of consumers say they want brands to get to know them and 66% report that they would be willing to share their personal data to receive more personalized experiences?
Have you had a conversation with your consumer? It is an enlightening and humbling experience to really get to know who they are, what they think, how they experience your product or service, and what they need from that experience.
