Future Of Work – MRXPros Tuesday Talks with SIVO

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Beyond Traditional Segmentation: Using Demand Spaces To Find Growth Opportunities  

As customer needs evolve and competition intensifies, traditional segmentation frameworks often fall short. Many segmentation models are based on demographics and psychographics, and often define customers based on traits such as their age, gender, attitudes and values. They tell you who your consumer is – but not why they make the choices they do. 

Explore How Empathy Can Fuel Your Strategy 

Empathy is not just a soft skill. In a business context, empathy for your consumer is a strategic asset.  And when used intentionally, it becomes a competitive differentiator that can unlock sharper decisions, faster innovation, and stronger brand resonance.