Context. Clarity. Conviction. Consider these your driving factors for presenting Insights that shape strategic business decisions. Eliana Wahnon (General Mills, VP of Consumer & Market Insights) recently joined The SIVO Insights Forum to share her expertise.
Let’s dive deeper into the framework Eliana uses:
- Context: What matters around this particular topic, issue, or question?
- Clarity: Be brief and straight forward. Share the Insight in a cohesive story.
- Conviction: Create evidence to build that what you are saying needs to be acted upon.
Tune into a lively on-demand conversation “Bridging The Gap: Translating Insights Into Meaningful Business Results” to hear from Eliana and other Insights experts including Khary Campbell (Comcast, VP of Consumer Research & Insights) and Elizabeth Oates (Book Author, and former Ulta Beauty VP of Consumer Insights.)
Learn from Insights leaders as they discuss:
- The critical role Insights plays in shaping strategic business decisions
- Strategies and tactics to ensure Insights are acted upon
- How to navigate leadership that is reluctant to follow Insights’ guidance
- How to build trust and credibility with senior leaders
- The evolution of Insights roles in the future
- How to make a bigger impact within your organization
Special shout out to Natasha Weith, VP of Research at SIVO Inc. for hosting The SIVO Insights Forum!
