Blog
SIVO’s Modern Ways of Working Mini Chat Series with Jackie Waller
Through SIVO’s “Modern Ways of Working” Mini Chat series, we spoke with innovative consumer insights leader, Jackie Waller, Senior Director of Enterprise Research at The Standard about how to meet the needs of the business while also managing the workload of her Insights team.
The Art of Market Research Storytelling
Successful market research begins with experts designing, collecting, processing, and analyzing data. Impactful market research goes a step further.
Mobile Missions: A Fresh Approach to Consumer Research
In the evolving landscape of market research, methods that leverage technology are continually being developed to gain deeper insights into consumer behavior. Mobile Missions are a straightforward approach that has proven successful for SIVO clients.
The Next Evolution is Here: ChatGPT and AI in Market Research
AI isn’t just a new tool; it’s a game-changer. It’s capable of automating repetitive tasks, processing and analyzing vast amounts of data, at speeds previously unimaginable. It is an exciting time to once again, adopt new ways or working that will advance our mission to understand people and deliver insights that drive business growth.
Best Practices for Developing Effective Brand Positioning
Brand positioning is a critical component of a successful marketing strategy. It defines how a brand is perceived in the minds of its consumer target, differentiating it from key competitors.
Identifying Opportunities with Attitude & Usage Studies
In the always-evolving landscape of consumer behavior, understanding the perceptions around how people feel about your brand, the reasons why they choose it and the context for how they use it can unlock future growth opportunities.
