Blog
The Power of Ethnographic Research
Did you know that 81% of consumers say they want brands to get to know them and 66% report that they would be willing to share their personal data to receive more personalized experiences?
A Case for Expert Qualitative Research Moderators
Have you had a conversation with your consumer? It is an enlightening and humbling experience to really get to know who they are, what they think, how they experience your product or service, and what they need from that experience.
A Proven Process for Creating a Growth Framework
Growth. Every business in the world wants to grow, wants to live their purpose, follow their mission, serve their customers, and make money from it.
Win the Season with Holiday Shopping Insights!
Attitudes, behaviours, and motivations for this shopping season
Growth Frameworks: A Path to Action & Growth
Our job as Insights Professionals is to not only identify relevant and unique consumer insights but also to apply the information in a way that influences decisions and drives action, resulting in growth. But ensuring that valuable insights are heard, internalized, and acted upon can be a challenge.
ChatGPT is a Soup-Starter, Not the Soup
With each advancement or new tool, there is the inevitable talk of our jobs going away because the latest advancement is expected to replace us. In many cases, with advancement in technology, there are shifts that do render obsolescence.
