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Case Studies: Market Intelligence

Build Distribution with Consumer Journey Mapping and a Multi-Discipline Research Approach

CHALLENGE An international agriculture manufacturer was looking for a mutually-beneficial way to deepen its relationship with a major US distributor. The distributor historically relied on

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Case Studies: Market Intelligence

Map Small Kitchen Appliance Market with Consumer Segmentation

CHALLENGE The kitchen appliance brand wanted to understand the U.S. small kitchen appliance market better. Although the client understood the demographics of their buyers at

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Case Studies: Market Intelligence

Super-Charging Consumer Insights with Market Insights

CHALLENGE A leading Loyalty Marketing and CRM Agency was looking to elevate its point of view on brand loyalty to maintain its thought leadership position

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Case Studies: Market Intelligence

Enhance Marketing Strategy with Shopper Persona Segmentation Using MaxDiff, Text Analytics, and Cluster Analysis

CHALLENGE The client wanted to better understand attitudes and behaviors associated with grocery shoppers in the U.S. The results would be used to create marketing

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