Market or consumer segmentation is a market research approach that allows you to divide a brand’s universe of potential consumers into smaller groups or segments based on their characteristics, e.g., demographics, values, attitudes, behaviors, and geography.
What is a Consumer Target? At the foundation of all great marketing initiatives is a complete and deep understanding of the consumer target. The consumer target is a specific and detailed description of the type of person who has needs or desires that you believe can be served or helped with your products or services.
In your brand’s early development stages, you likely gave much thought to the idea of a buyer persona. You researched who you expected to purchase
As your company is developing and promoting their products and services, it is critical to understand your consumers’ attitudes and behavior to grow the business.
SIVO Interview with Mary McIlrath, Children and Family Market Research Expert By Kerry Juhl Recently, SIVO, Inc. was lucky enough to have Mary McIlrath join
Understanding what customers value can be a differentiator for companies in today’s challenging market.
Across industries, brands attempt to access and leverage data to unlock stronger sales and business growth. Your team can bring a wealth of experience and
Customer experience—say it and everyone’s ears perk up. CX is influencing and intersecting with consumer insights across most business sectors: CPG, Retail, Automotive, Financial and Healthcare, to name a few.
“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it…”
What is a consumer insight? How do you know when you have found one? What does it look like?
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