Boost Sales with Shopper Insights
CHALLENGE A nationally-recognized organic food retailer sought out SIVO to gain actionable shopper insights into its points of differentiation by illuminating quantitative shopper data with human understanding. Key Questions How can the retailer be more relevant and meaningful to shoppers to bolster growth? How can shopper insights be used to impact marketing communications and promotions? APPROACH […]
Optimize Positioning with Aging Parents and Caregivers via Ethnography
CHALLENGE A multinational electronics retailer launched a service to help caregivers of seniors unobtrusively monitor their aging parents, allowing the parents to remain in their homes longer. Sales of this service were not meeting expectations, and the team realized they needed to get closer with their targeted audience of aging parents and caregivers to truly […]
Unlock Product Innovation via Ethnography and Mobile Diary
CHALLENGE One of the largest and longest-standing health-haloed food brands had well-developed consumer profiles and a clear understanding of their snacking occasions. What the brand did not understand were the whys behind their consumers’ snacking choices. What do consumers consider when choosing a snack, and what ultimately tips the scale towards their final decision? By […]
Build Distribution with Consumer Journey Mapping and a Multi-Discipline Research Approach
CHALLENGE An international agriculture manufacturer was looking for a mutually-beneficial way to deepen its relationship with a major US distributor. The distributor historically relied on quantitative research to inform its business decision-making, and the manufacturer saw an opportunity to add value by introducing a more consumer-centered perspective including consumer journey mapping. A consortium of other […]
Map Small Kitchen Appliance Market with Consumer Segmentation
CHALLENGE The kitchen appliance brand wanted to understand the U.S. small kitchen appliance market better. Although the client understood the demographics of their buyers at a basic level, to grow, it wanted to understand how to market to a broader national audience of buyers, including purchasers of competitive brands. The client wanted to use consumer […]
Enhance Marketing Strategy with Shopper Persona Segmentation Using MaxDiff, Text Analytics, and Cluster Analysis
CHALLENGE The client wanted to better understand attitudes and behaviors associated with grocery shoppers in the U.S. The results would be used to create marketing segments to repurpose the insights into content, infographics, and website materials to further the agency’s knowledge and thought leadership with grocery retailers. Least Agree Statement Most Agree I look forward […]
