Blog
Pre-Planning Season Pressure? Bring in Flexible Consumer Insight Experts To Support!
If you’re part of a consumer insights team, you already know what this time of year looks like. The upcoming start of annual planning season
Why Now Is the Time to Refresh Your Consumer Insights
As 2026 planning season approaches, most leaders are focused on big decisions: where to invest, how to grow, and which bets to place. But the
Beyond Traditional Segmentation: Using Demand Spaces To Find Growth Opportunities
As customer needs evolve and competition intensifies, traditional segmentation frameworks often fall short. Many segmentation models are based on demographics and psychographics, and often define customers based on traits such as their age, gender, attitudes and values. They tell you who your consumer is – but not why they make the choices they do.
Explore How Empathy Can Fuel Your Strategy
Empathy is not just a soft skill. In a business context, empathy for your consumer is a strategic asset. And when used intentionally, it becomes a competitive differentiator that can unlock sharper decisions, faster innovation, and stronger brand resonance.
Why Agile Consumer Research is the Missing Link in Your Innovation Strategy
By Natasha Weith Innovation is often seen as a creative pursuit—a way for businesses to stay ahead, differentiate, and drive growth. But for many companies,
Turning Insights into Action: Strategies for Client Engagement
By Natasha Weith “The great end of knowledge is not knowledge, but action.” – Thomas Henry Huxley This sentiment resonates deeply in the market research
