Blog
Beyond Traditional Segmentation: Using Demand Spaces To Find Growth Opportunities
As customer needs evolve and competition intensifies, traditional segmentation frameworks often fall short. Many segmentation models are based on demographics and psychographics, and often define customers based on traits such as their age, gender, attitudes and values. They tell you who your consumer is – but not why they make the choices they do.
Explore How Empathy Can Fuel Your Strategy
Empathy is not just a soft skill. In a business context, empathy for your consumer is a strategic asset. And when used intentionally, it becomes a competitive differentiator that can unlock sharper decisions, faster innovation, and stronger brand resonance.
Why Agile Consumer Research is the Missing Link in Your Innovation Strategy
By Natasha Weith Innovation is often seen as a creative pursuit—a way for businesses to stay ahead, differentiate, and drive growth. But for many companies,
Turning Insights into Action: Strategies for Client Engagement
By Natasha Weith “The great end of knowledge is not knowledge, but action.” – Thomas Henry Huxley This sentiment resonates deeply in the market research
Making a Meaningful Impact with Insights: Key Takeaways from Industry Leaders
As someone who’s passionate about the power of insights to drive business growth, I was thrilled to host our recent SIVO Insights Forum, “Bridging the Gap: Translating Insights Into Meaningful Business Results.” It was an inspiring conversation with some of the best minds in the insights industry, and I’m excited to share the experience with you.
The Future of MRX: A Vision for 2029
In today’s blog, we take a break from our standard format and have a little fun imagining a utopian future for market research. Jump with us to 2029, will you? We think you’ll like it!
