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Qualitative Exploration

SIVO Insights Forum: Khary Campbell

Be consumer first. Don’t be consumer only. Powerful words by leading Insights executive, Khary Campbell, VP of Consumer Research & Insights at Comcast. During a recent SIVO Insights Forum, Khary shared the importance of considering the implications of all functions. After all, every function is working in orchestra of the business.

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Qualitative Exploration

AI for Innovation:  Applications & Implications for Market Research  

Artificial Intelligence (AI) is revolutionizing industries, and marketing research is no exception. In the field of innovation, AI isn’t just a tool—it’s a transformative force. As market researchers strive to speed up timelines, generate breakthrough insights, and stay ahead of consumer trends, AI offers new opportunities.

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Organizational Intelligence

Future Readiness: Preparing Today for Tomorrow’s Transformations 

Now more than ever, it’s crucial to balance future readiness with the demands of today. The future isn’t distant. It’s already here and unfolding in ways most can’t imagine. If you look closely, the signs of what’s to come are everywhere. Technology, consumer preferences, and industry landscapes are evolving at an unprecedented pace.

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