Growth. Every business in the world wants to grow, wants to live their purpose, follow their mission, serve their customers, and make money from it.
Our job as Insights Professionals is to not only identify relevant and unique consumer insights but also to apply the information in a way that influences decisions and drives action, resulting in growth. But ensuring that valuable insights are heard, internalized, and acted upon can be a challenge.
Understanding what customers value can be a differentiator for companies in today’s challenging market.
“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it…”
by Cindy Blackstock In Part 1 of our Jobs Theory series, we described how uncovering the underlying needs and motivations of consumer decisions leads to new opportunities
By Cindy Blackstock We’ve all hired someone to complete a task or a job for us. For example, if your lawn needs to be mowed
To Know Thyself is the Beginning of All Wisdom [Aristotle]… and as it turns out, it’s also the beginning of your Brand Strategy At SIVO Insights,
By Kerry Juhl Managing a business is non-stop, full-time leadership. Typically, 90% of a leader’s workday is focused on the daily needs of employees, customers,
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