Lately I’ve been thinking a lot about the meaning of insight. It’s one of those words that we see and hear all the time, but there’s so much more to it than simply uncovering helpful facts or data. At the core it’s really more about relating with and understanding the consumer on a deeper level to comprehend accurate and intuitive information. With flexible interaction methods, we engage the consumer and discover the unexpected. So how do you reach this level of understanding and develop the ability to unveil such valuable insights? One of my favorite pieces by Rainer Maria Rilke, “For the Sake of a Single Verse,” helps put this in perspective.

In the piece Rilke details what it takes to create a great verse, explaining that poems are not merely an expression of emotions but rather the accumulation of life experiences.

“For the sake of a single poem, you must see many cities, many people and things, you must understand animals, must feel how birds fly, and know the gesture which small flowers make when they open in the morning.”

Just as Rilke describes the need for a variety of life experiences and understanding for the sake of a single verse, at Sivo Insights we need that same experience and understanding for the sake of a single insight. As a former ICU nurse I have been exposed to all kinds of people and situations, from the sweetest moments to the darkest sorrows. But it’s because of those kinds of experiences that we are able to connect and understand people in a relatable light.

At Sivo Insights we are not fearful of asking the difficult questions for the sake of a single insight. Through a combination of our experiences, careful thought and creativity, we are able to uncover and bring those valuable insights to you. Just as one powerful line of a poem can change the way you view the world, we believe that even one groundbreaking insight can open the window to a world of limitless possibility.

~Marilyn Weiss

President & Founding Partner

At Sivo Insights we listen for a living. It is through the art of listening that we are able to better understand your brand and what consumers really want in a world filled with noise.

From writing, audio, video and online media, the premium on careful and accurate listening has simply disappeared. Now more than ever it’s becoming harder to pay attention to the quiet, subtle and understated. That is why it is imperative that we learn how to slow down and become conscious listeners.

Recently I came across a great video titled “5 ways to listen better,” by Julian Treasure. Julian explains listening filters, listening positions and the meaning of conscious listening.

He also shares a simple acronym called RASA. The word rasa means filled with essence in Sanskrit. The acronym breaks down 4 easy steps to help you become a more conscious listener:

Receive

Appreciate

Summarize

Ask

Listening is what we do best, but there is always room for improvement. Check out the video below and hear if you find something that inspires you too.

~Marilyn Weiss

President & Founding Partner